Project

Creative Solutions for Industrial Growth

Grasp Visual partnered with Platinum Finishing Systems (PFS), a leader in spray booth manufacturing, to modernize their online presence and streamline how they present equipment, financing, and support. Our work included a full website redesign, branded visuals, 3D rendering, and the development of structured systems to make navigating their extensive product line simple and intuitive.

Scope

- Website Design & Development
- Branding Support
- CAD-to-Render Visuals
- SEO Optimization

Industry

Paint Booth Manufacturing

Location

Santa Rosa, CA

Year

2019 - Present

The Challenges

PFS needed a platform that could clearly present technical products, financing options, and service capabilities to a range of industrial clients. Their existing website lacked structure, visual consistency, and lead generation strategy. It also didn’t reflect the quality and scale of their operations—especially across product categories and financing solutions.

The Insights

Working closely with the PFS team, we identified three key focus areas:

1. Build a clean, responsive WordPress website that’s easy to update internally

2. Create high-impact visuals that show complex booths in simple, scannable layouts

3. Make support services like financing and project management more discoverable through dedicated resource sections

Typography, layout systems, and content structure were customized to improve product navigation and performance across devices. Strategic SEO integration also helped PFS better compete for industrial search terms in their region.

The Results

Since launch, PFS has seen improved time-on-site, more structured inbound leads, and better engagement across key pages like Financing and Project Management. Their internal team can now manage updates with ease, and prospective clients are able to find the exact type of spray booth or service they need without confusion.

Our ongoing support has included technical updates, landing page iterations, and minor design enhancements based on user feedback.

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Let’s Create Your Next Big Project Together

Let’s work together to elevate your brand, simplify your sales process, and showcase your capabilities clearly.